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GoFunnel

Attribution and revenue operating system

Know which ads create your most profitable customers.

GoFunnel follows every buyer from the first ad impression to lifetime value. Server-side tracking, identity resolution and cash-based attribution, joined to every recorded sales call and sent back to your ad platforms as revenue-aware signals.

Book a demoSee how it works

Measured in production

of server-side events sent to ad platforms carry the lead's hashed email.
88%
identity matching layers, each recorded on the match so every attribution can be audited.
4
from a real person answering to your rep, with AI answering-machine detection. Standard is 4.3 to 5.0s.
2.6s
live integrations across ads, CRM, scheduling, forms, payments and call recording.
50

Measured in production. Match-key coverage across 2,158 events in 86 workspaces over 7 days.

The full lifecycle

One record, from first impression to lifetime value.

Most stacks see a fragment. The pixel sees a lead, the CRM sees a stage, the payment processor sees cash. GoFunnel joins every step to the same person, so revenue traces back to the exact ad and creative that started it.

01 · Acquire

Server-side tracking

  1. Ad impression
  2. Click
  3. Visit
  4. Video watched

02 · Convert

Identity resolution and call scoring

  1. Form
  2. Booking
  3. Show / no-show
  4. Sales call (AI scored)

03 · Collect

Revenue attribution and LTV

  1. Dialer follow-up
  2. Payment
  3. Renewals and refunds
  4. Lifetime value

Why it matters

Stop optimizing for leads that never buy.

  1. 01

    Browser pixels miss people.

    In-app browsers, ad blockers and privacy limits split clicks from the person before they ever reach your data.

    GoFunnel: First-party, server-side tracking on your own domain, with in-app browser click recovery.

  2. 02

    Leads are not customers.

    Ad platforms count a form fill. Your business runs on calls that show, deals that close and cash that clears.

    GoFunnel: Closed-loop attribution from ad spend to booked calls, shows, closes, cash and LTV.

  3. 03

    Platforms learn from what you send them.

    Ad platforms optimize toward the conversions you report. Report every lead and you train them to find more leads.

    GoFunnel: Revenue-aware signals with the real payment value, renewals excluded, fired once per lead.

How it works

A system of record for revenue, not another dashboard.

GoFunnel takes data from the tools you already sell with, resolves it to one person, attributes it to the ad that started it, and sends decisions back out.

Data in

  • Ad platformsMeta, Google, TikTok, Snapchat
  • Your site and videoFirst-party script
  • Forms and schedulingTypeform, Calendly, iClosed
  • CRMLeadConnector, Close, Salesforce
  • Call recordingsZoom, Meet, Fathom
  • PaymentsStripe, Shopify, PayPal
GoFunnelSystem of record
HeliosAgentic AI analyst across every layer below
  1. Semantic metric layerOne KPI engine for every numberL4
  2. AttributionCampaign, ad set, ad and creativeL3
  3. Identity resolutionFour matching layers, each recordedL2
  4. Server-side trackingFirst-party, on your own domainL1

Decisions out

  • Conversions APIMeta, Google Ads, TikTok, Snapchat
  • CRM write-backContacts, opportunities, notes
  • Dialer listsSpeed to lead, cadences
  • Dashboards and reportsEmail, Slack, Discord
  • Helios answersApp, Slack, Discord, MCP

Identity resolution

One person. Every visit, form, call and payment.

GoFunnel recognises the same buyer across sessions, devices, tools and payment processors. Every match records the layer that made it, so every attribution can be audited.

  1. Layer 01DeterministicSame session, email, phone or ad click ID, plus sibling sessions.
  2. Layer 02Meta cookie stitchingThe fbclid inside _fbc, or _fbp, within 7 days.
  3. Layer 03Probabilistic signal matchSame IP and device within 10 minutes, plus a shared ad signal.
  4. Layer 04Click-carrier recoveryRecovers ad clicks that in-app browsers split from the person.

575

would-be wrong merges turned up when a replay tested matching on name alone. GoFunnel never matches on name, and when a match is ambiguous it refuses to credit an ad.

How identity resolution works

Server-side conversions

Train ad platforms on your highest-quality clients.

Send Meta, Google Ads, TikTok and Snapchat the conversions that matter, with the real payment value and the match keys they need. Filter on anything in a lead's history: form answers, call outcome, deal probability, payment count or total revenue.

Measured match-key coverage

Over 85% of events carry email, phone and Meta click data.

  • Email88%
  • Meta click cookie87%
  • Meta browser cookie86%
  • Phone85%
2,158 server-side events across 86 workspaces, measured over 7 days
  • Event deduplicationShared event IDs keep browser pixel and server events from being counted twice.
  • Deferred replayConversions that arrive before attribution are held, re-linked and then sent, never dropped.
  • Conversion ledgerOne log of every event sent to every platform and exactly what it carried.
Explore server-side conversions

Creative and conversation intelligence

Know what wins, in the ad and on the call.

GoFunnel watches every video ad and analyses every recorded sales call, then joins both to the revenue they produced.

Creative intelligence

Know why an ad wins, not just that it did.

AI watches each video ad, splits it into Hook, Body and CTA with timestamps, and joins every part to spend, hold rate, booked calls, closes and cash.

  • 13 hook types
  • 9 CTA types
  • About 50 frameworks
Explore creative intelligence

Conversation intelligence

Every recorded sales call, scored and joined to revenue.

Calls from Zoom, Google Meet, Fathom, Fireflies and your CRM are split by speaker and scored 0 to 100, with ten skill scores, every objection with a better answer, and the ad that brought the prospect in.

  • 0 to 100 call score
  • 10 skill scores
  • About 44 objection types
Explore conversation intelligence

Helios, the AI layer

The AI doesn't give you another report to interpret. It gives you the next decision.

Helios is an agentic analyst. It works against the same KPI engine as your dashboards, so its answers match your numbers, and when it recommends a change, a person approves it first.

  • Agentic AI analystWrites and runs its own analysis in a sandbox, checks the numbers, then answers with charts or files.
  • Human-in-the-loop actionsProposes lead, CRM, metric, Smart Link and goal changes. A person approves before anything changes.
  • Where your team worksAsk in the GoFunnel app, in Slack or in Discord. Long analyses run without time limits.
  • MCP-nativeClaude, ChatGPT or Cursor can query your GoFunnel workspace, read-only.
Meet Helios

Dialer

Turn more paid leads into live conversations.

A power dialer on private carrier infrastructure. New leads flow in from any connected tool, jump to the top of the queue and get dialed next, with local presence and number hygiene handled for you. Build the campaign once, then it runs.

  • Private carrier infrastructure

    GoFunnel's own dialer servers on a direct carrier connection, with a dedicated carrier identity for each client.

  • Speed-to-lead automation

    Lists fill themselves from any connected tool. New leads jump to the top of the queue and are dialed next.

  • Local presence and number hygiene

    Exact area-code match, even spread, daily caps, rest cycles and quarantine for flagged numbers.

  • Attribution-aware dialing

    Reps see the ad, pages and videos the lead engaged with before they pick up the call.

28.97%

of people were reached in one day, while only 7.99% of dials connected. That is why GoFunnel reports Unique connect rate, which counts people reached, not just dials.

One client, anonymised · Over 7 days: 23.91% vs 8.61%

109

calls cut off in 14 days when rings stopped at 20 seconds. So every GoFunnel dial rings for at least 30 seconds before it moves on.

Measured on live dialing before the change

Explore the dialer

Also from GoFunnel: SMS for two-way texting, campaigns and compliance.

Integrations

Plugs into the stack you already sell with.

50 live integrations across advertising, CRM, scheduling, forms, payments and call recording. Most deliver data in real time by webhook.

Browse all integrations

Integrations include Meta Ads, Google Ads, TikTok Ads, Snapchat Ads, YouTube, LeadConnector, Close, Salesforce, Zoho CRM, Podio, Calendly, OnceHub, iClosed, Zoho Bookings, WebinarJam / EverWebinar, Typeform, Fillout, Gravity Forms, RoasForm, Zoho Forms, ClickFunnels, Stripe, Shopify, PayPal, Whop, Wix Payments, Commas, NMI, Anchor, SamCart, ThriveCart, Mercury, Zoom, Google Meet, Fathom, Fireflies, Quo, SendBlue, Wistia, Hyros, Instantly, Slack, Discord, Custom webhook, Base44, OpenAI, Google Gemini, fal.ai, Higgsfield, Custom API.

Book a demo

See your funnel joined end to end.

Book a demo and we will walk through how GoFunnel would track, resolve and attribute your own funnel, from the first ad impression to cash collected.

Book a demoBrowse integrations