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Conversation intelligence

Every recorded sales call, scored and tied to revenue.

GoFunnel transcribes each call by speaker, scores it 0 to 100 against your own rubric, and joins it to the ad that brought the prospect in and the cash that came out.

Recordings from

Speaker diarization separates rep and prospect. Your rubric is set up through a 7-step setup chat.

  • Zoom
  • Google Meet
  • Fathom
  • Fireflies
  • Quo
  • LeadConnector
  • Close
  • Zoho
  • SendBlue

AI sales scorecards

What every call is scored on.

Each recorded sales call gets the same, complete analysis, so coaching is based on every call rather than the few a manager had time to hear.

  • A 0 to 100 call score

    75% execution and 25% outcome, with compliance penalties. A score of 90 or more needs a win.

  • Ten skill scores

    Discovery, objection handling, urgency, value articulation, closing technique, going for the close, next steps, follow-up, listening and empathy.

  • Every objection, with a better answer

    About 44 objection types, each with the quote, how well it was handled and a suggested better answer.

  • Prospect signals, in their words

    Pain points, buying reasons, aspirations and buying signals, each with the quote that shows it.

  • Outcome and deal probability

    The call outcome, deal probability and how sentiment shifted through the call.

  • Call mechanics

    Close timing, silence after price, whether the decision maker was present, and a phase-by-phase breakdown.

  • Closer performance

    A prospect dossier, coaching tips and the one priority fix for the closer on the call.

  • Compliance audit

    Every call checked against your rules, with penalties reflected in the score.

  • Executive summary

    What happened on the call and what happens next, in a few lines.

Built for review

Eight views of every call.

From the queue of calls to review, down to the ad that started the conversation.

  • Review Center

    Every scored call in one queue, ready to review.

  • Scorecard

    The score, the grade and the ten skills behind them.

  • Call Timeline

    The call phase by phase, with each speaker separated.

  • Prospect Signals

    Pain points, buying reasons and buying signals with quotes.

  • Compliance Audit

    Rule checks and the penalties they carry.

  • Attribution tab

    The ad that brought this prospect in.

  • Skill Performance

    How each skill trends across calls and closers.

  • Closed Deal Insights

    Close-rate lift for every signal, pain point and objection.

Closed Deal Insights

See what actually moves your close rate.

Closed Deal Insights shows how much each buying signal, pain point and objection changes your close rate across your scored calls, so you know what to coach and what to stop doing.

  • Close-rate lift for every buying signal, pain point and objection.
  • Built from your recorded and scored sales calls.
  • Helios can coach each closer on the patterns that matter.

Sales analytics

Show rates, close rates and cash, by setter and closer.

Meetings, outcomes and revenue in one place, with show logic you can trust and the same KPI engine behind every number.

  • Every past meeting is a show or a no-show. A human override beats the recording, which beats Meet attendance, which beats the CRM.
  • A Call Outcomes hub with a review list, and non-sales calls excluded by AI.
  • Setters and closers as call stages, with handoff rates between them.
  • CRM stages synced in real time from LeadConnector, Close, Zoho and Podio, and from Salesforce every 5 minutes.

Metric families

  • Funnel and meetings
  • Revenue
  • Efficiency
  • LTV and subscriptions
  • Ads
  • Call intelligence
  • Speed to lead and activity
  • Site, forms and VSL
  • Webinars
  • Cold email
  • CRM stages

Dashboards and reports

  • Sales Overview
  • Marketing Overview
  • Goals with targets
  • Custom dashboards
  • Custom metric builder
  • Automated reports to email, Slack and Discord
  • EOD closer report with no-login outcome fixes

Book a demo

See your funnel joined end to end.

Book a demo and we will walk through how GoFunnel would track, resolve and attribute your own funnel, from the first ad impression to cash collected.