Ads Manager inside GoFunnel
Meta Ads Manager, with the revenue columns Meta cannot see.
Campaign, Ad Set, Ad and Creatives views. Any, first or last touch. Month, week, 3 months or a custom range, compared to the previous period, with Cash or Cohort timing, new or recurring payments, and CSV export.
Delivery
- Ad Spend
- Impressions
- Frequency
- CPM
- Clicks
- CPC
- Outbound Clicks
- Cost per Outbound Click
- Outbound CTR
- Hook Rate
- Hold Rate
Revenue
- Cash per Call
- Cost per Call
- AOV
- CAC
- Front End Meta ROAS
- Blended Meta ROAS
Qualified Traffic (CAPI Events)
- Leads
- Registrations
- Schedules
- Purchases Sent
- Cost per each
- Qualified Opt-In Rate
- Qualified Application Rate
Meta Attributed Traffic
- Leads
- Cost per Lead
- Total Opt-In Rate
- Meetings Booked
- Cost per Meeting Booked
- Total Application Rate
- Unique Buyers
- CAC
The Winner verdict
A verdict for every creative, against your own account.
Every creative is compared with your account’s own creatives over the last 90 days and ranked with chips like #4 of 39. Rankings group the true creative across ad sets, so the same video is judged once.
- WinnerCost per lead at or better than the account median with 25 or more leads and not worsening, or top-quarter ROAS with $500 or more in spend and 15 or more leads.
- PromisingShowing promise against your own creatives, but not yet a Winner.
- Too earlyUnder 15 leads and under $500 in spend. Not enough data to judge, so it is not judged.
- UnderperformingFalling behind your own account’s creatives.
The gallery plays every video, stacks “sort by X where Y” filters and shows 16 metrics per card. The drilldown has Winner, Creative Analysis and Metrics tabs.
AI creative analysis
Every ad, decomposed.
AI watches each video ad: timestamped transcript, visual hook, captions and b-roll. It splits the ad into Hook (the first 3 seconds), Body and CTA with the exact CTA wording, then joins each part to spend, clicks, hold rate, leads, booked calls, closes and cash. It runs every 6 hours or on demand.
Hook types13
- Pain / problem
- Bold claim
- Provocative question
- Objection-first
- Curiosity gap
- Pattern interrupt
- Testimonial / result-first
- Buyer call-out
- Shock stat
- Myth-busting
- New discovery
- Story open
- Other
CTA types9
- Book a call
- Opt-in / lead magnet
- Buy now
- Watch VSL
- Apply now
- Learn more
- DM / comment
- Soft recommendation
- None
Frameworks~50
- AIDA
- PAS
- PASTOR
- Before-After-Bridge
- FAB
- Hero's Journey
- Star-Story-Solution
- Soap Opera Sequence
- Open Loop
- Feel-Felt-Found
- Preemptive Strike
- Testimonial-First
- Case Study
- Unique Mechanism
- Enemy Framework
- FOMO
- Takeaway
- 4 Cs
- Listicle
- How-To
- Us vs. Them
- Good-Better-Best
- Quiz Funnel
- Socratic Method
- Irresistible Offer
- Value Ladder
- UGC
- Native Ad
- Bucket Brigade
- QUEST
And more
- Market stage
- In-market, needs convincing, cold
- Awareness level
- Eugene Schwartz scale, from unaware to most aware
- Amplifier
- Fear, frustration, desire, envy, identity, urgency
- Format
- Talking head, UGC, demo, interview, skit, b-roll with voiceover
- Proof signals
- Social proof, testimonial, guarantee, scarcity, price shown
Metrics and formulas
Definitions you can audit.
Every number in GoFunnel comes from one KPI engine with a plain-English glossary, so the dashboard, the reports and Helios always agree. All ROAS is cash-based.
- Hook Rate3-second views ÷ video impressions
- Hold RateThruPlays ÷ 3-second views
- Front End Meta ROASNew Meta cash ÷ spend
- Blended Meta ROASAll Meta cash ÷ spend
- LTV:CACLifetime value ÷ CAC, at 90 and 365 days
Also measured
- Front End and Blended MER
- 25, 50, 75 and 100% completion
- Average watch time
- Age × gender
- Placement
- Device
- Hour
- CPM
- CPC
- CTR
- Outbound CTR
- Frequency
- Cost per lead
- Cost per call
- Cost per show
- Cost per close
- AOV
Chrome extension
GoFunnel columns, right inside Meta Ads Manager.
Pick up to 12 metrics and see them next to Meta’s own table at campaign, ad set and ad level. Same numbers as the GoFunnel dashboard.
- Leads, meetings, show rate and close rate
- CAC, cash and cash-based ROAS
- CAPI events sent, and more
Book a demo
See your funnel joined end to end.
Book a demo and we will walk through how GoFunnel would track, resolve and attribute your own funnel, from the first ad impression to cash collected.